Now onboarding franchise partners

Turn Your Franchise Kitchen Into a Ghost Brand Empire

Launch new virtual restaurant brands from your existing kitchen in 48 hours. No new real estate. No new staff. Just more revenue.

Get Started — $299/mo per locationSee How It Works

No long-term contracts. Cancel anytime.

The Problem

Your kitchen is only running at 60% capacity

Most franchise kitchens have significant downtime between peak hours. That's wasted labor, idle equipment, and unrealized revenue sitting on the table every single day. You're paying for space and staff you're not fully utilizing.

The Solution

Launch virtual brands with zero overhead

Specter lets you spin up delivery-only ghost brands that run through your existing kitchen. Use the same staff, the same equipment, and the same ingredients to fulfill orders for entirely new brands — appearing as separate restaurants on every delivery platform.

48h
To launch a new brand
$0
Additional real estate
40%
Average capacity unlocked
$8-15K
New monthly revenue

How It Works

Live in three simple steps

01

Choose Your Ghost Brand Concept

Pick from our curated library of proven virtual brand concepts — or bring your own. Each comes with optimized menus, branding, and packaging guidelines designed to maximize delivery performance.

02

We Integrate With Your POS

Our team connects Specter to your existing point-of-sale system. Orders from all delivery platforms flow directly into your kitchen workflow with zero disruption to current operations.

03

Orders Auto-Route to Your Prep Stations

When customers order from your ghost brand on DoorDash, Uber Eats, or Grubhub, orders automatically route to the right prep station. Your team makes the food. Drivers pick it up. Revenue flows in.

Pricing

Simple, transparent pricing

One plan. No hidden fees. Start generating revenue from day one.

Per Location
$299/month

+ 2% per order fee

  • Unlimited ghost brand concepts
  • Full POS integration setup
  • All delivery platform listings
  • Real-time order routing
  • Performance analytics dashboard
  • Dedicated launch manager
  • Menu optimization & branding
  • 24/7 technical support
Get Started Now

No contracts. Cancel anytime.

Typical ROI

Most locations add $8K–15K/month in new revenue

That's a 25–50x return on your Specter subscription. The 2% order fee only applies when you're making money.

Trusted by Franchise Owners

Real results from real kitchens

“We added two ghost brands and saw $12K in new monthly revenue within the first 60 days. The integration with our existing POS was seamless.”

MC
Marcus Chen
Multi-unit Franchise Owner, 8 locations

“My kitchen was sitting idle from 2-5pm every day. Now those hours are our most profitable. Specter basically unlocked free money.”

SR
Sarah Rodriguez
Regional Franchise Operator

“The onboarding was shockingly fast. We went from signing up to taking our first ghost brand order in under 48 hours. No disruption to our main brand at all.”

JO
James Okafor
Franchise Owner, 3 locations

FAQ

Common questions

Will this conflict with my franchise agreement?
No. Ghost brands operate as separate virtual restaurants on delivery platforms. Your franchise brand remains untouched. We work within the guidelines of major franchise systems and can provide documentation for your franchisor if needed.
How long does setup actually take?
Most locations are live within 48 hours. Our team handles the POS integration, delivery platform listings, and menu setup. Your staff needs minimal training since they're using the same kitchen and equipment.
Do I need to hire more staff?
Typically no. Ghost brands are designed to utilize your existing team during off-peak hours. If volume exceeds expectations, we help you optimize scheduling before suggesting new hires.
What delivery platforms do you support?
We integrate with all major platforms — DoorDash, Uber Eats, Grubhub, and more. Orders from all platforms funnel into a single workflow through your existing POS.
What if a ghost brand doesn't perform well?
You can swap or retire ghost brand concepts at any time with no penalty. Our analytics dashboard shows you exactly what's working, and our team helps optimize menus and pricing for maximum performance.
What's the 2% order fee for?
The 2% covers payment processing, delivery platform management, and ongoing menu optimization. It only applies when you're generating revenue — so we only make money when you do.

Ready to unlock your kitchen's full potential?

Join franchise owners already generating thousands in new monthly revenue with ghost brands powered by Specter.

Get Started — $299/mo per location

No contracts. No setup fees. Cancel anytime.